Cultural experiences
Curated tours, exhibitions and seasonal cultural moments across the Kingdom.
Walking Historic Diriyah
A self-guided cultural walk through the restored Diriyah heritage area on the edge of Riyadh, around the UNESCO-listed At-Turaif district.
AlUla Desert Landscapes
A cultural-landscape experience in the AlUla valley, combining sandstone canyons, oases, and access to Nabataean and Dadanite heritage sites.
Old Jeddah Food Heritage
An introduction to the food culture of Historic Jeddah (Al-Balad), shaped by centuries of Red Sea trade and pilgrim traffic.
Khawlani Coffee in Jazan
The mountain coffee culture of the Khawlani tribes in the Jazan highlands, recognised by UNESCO on the Intangible Cultural Heritage list.
Jabal Sawda and the Asir Highlands
The highest mountain area in Saudi Arabia, in Asir Province, with cool weather, juniper forests and dramatic views over the Tihama plains.
Haramain High-Speed Railway
A modern high-speed railway linking Makkah, Jeddah, King Abdullah Economic City and Madinah, designed primarily for pilgrim and visitor travel.
Rub‘ al-Khali — The Empty Quarter
The vast sand sea of the Rub‘ al-Khali, a defining landscape of southern Arabia accessible through licensed desert programmes.
Riyadh Season
An annual large-scale entertainment and cultural season in Riyadh with concerts, exhibitions, sports and family programming across multiple zones.
Eastern Coast Marine Heritage
The Arabian Gulf coast of the Eastern Province, with coral reefs, traditional pearl-diving heritage and modern marine and beach destinations.
Visiting the Rock Art of Jubbah
A heritage experience in Hail Province visiting the UNESCO-listed rock art site of Jubbah, with thousands of years of carvings in the desert.